Brand mission

Brand Mission Activate ecological value and provide a safe choice for life

Part One: Activating Ecological Value


Ecological value ": This not only refers to the traditional concept of" environmental protection ", but also emphasizes the positive value and potential inherent in natural ecosystems. This can include:
The value of resources: The biodegradable plant fiber packaging produced by the company is made by high-temperature pressing of biodegradable raw materials such as sugarcane pulp and bamboo pulp, which is the value of renewable plant fiber resources.
The value of circulation: the value of natural material circulation and the 90 day natural degradation process.
The Value of Balance: The value of a healthy and balanced ecosystem to all life.
Activation "reflects actively exploring, utilizing, and enhancing the inherent value of ecosystems, rather than passively adapting or protecting the environment. Through technological innovation (technological DNA), plants that may have been overlooked or abandoned are transformed
Transforming fibers into useful products and returning to natural circulation at the end of their lifecycle is what activates their value. This goes one step further than simply 'reducing destruction' and carries a positive creativity.

Part 2: Choose to live with peace of mind


Life "refers to the life and industrial application scenarios related to products, such as dining, catering services, industrial packaging, etc.
'Peace of mind': This is the core promise to consumers, which includes multiple meanings:
Health and safety peace of mind: The products provided are non-toxic, harmless, and comply with domestic and international contact standards, allowing users to rest assured.
The peace of mind of environmental responsibility: The 90 day natural degradation property allows consumers and customers to know that they have made a responsible choice for the environment when choosing to use Gurui products, reducing their concerns and psychological burden of environmental damage.
Reliable quality and peace of mind: The product is molded at high temperatures, waterproof, and oil resistant. The tableware packaging can adapt to various scenarios such as microwave, freezing, and heating, meeting the needs of consumers and not easily damaged or inconvenient, making it worry free to use.
'Choice': It emphasizes that this is an active choice provided to users, and Hebei Gurui is committed to becoming the option that brings a sense of peace of mind.

Part Three: Overview


This brand mission clearly constructs a logical chain of "action ->result":
Hebei Gurui's actions: Through its technological strength and professional capabilities, it actively "activates ecological value", which is the way the company creates value and fulfills its responsibilities.
The core benefits brought to users: The ultimate goal of this action is to provide people with a "safe choice" in their lives, so that users do not have to worry about health, environmental protection, and quality. This' peace of mind 'also indirectly conveys
Brand care.

Brand proposition

Brand proposition Return to the Origin of Nature

The brand proposition of Hebei Gurui is not only about describing the physical properties of the product, but also advocating a set of values.


Authenticity: In a world full of complexity and artificial products, "returning to the essence of nature" advocates a return to a simple, authentic, and textured lifestyle, which can resonate emotionally with many modern consumers.
Gentle yet firm: In order to prevent consumers from being defined as empty talkers, the tone of this proposition does not use radical environmental slogans, but gently expounds a profound truth, which is based on respect for the laws of nature and firm adherence to brand principles.
Rich in the artistic conception of Eastern Taoism: Words such as "return" and "origin" have a certain Taoist flavor in Chinese culture, which easily reminds people of the concept of natural Taoism and the unity of heaven and man, giving the brand a unique cultural heritage and aesthetic conception.

Brand positioning

Brand Positioning Degradable plant fiber packaging 'full chain' solution provider

Hebei Gurui Environmental Protection Packaging Products Co., Ltd. is not a simple assembly plant or trader, but an enterprise with comprehensive integration capabilities in the field of biodegradable plant fiber packaging, including technology research and development, core equipment manufacturing, and final product solutions. This is the key differentiation that sets Hebei Gurui apart from other manufacturers and distributors in the same industry.

Part 1: Key links of the entire chain


Research and selection of plant fibers: in-depth study of the characteristics of different plant fibers (such as bamboo pulp, wood pulp, bagasse pulp, etc.), understanding how to choose the optimal and sustainable source of raw materials according to product needs.
The research and manufacturing of pulp molding equipment: This is the key point that distinguishes it from pure environmentally friendly packaging manufacturers. Hebei Gurui not only uses equipment, but may also independently develop, produce, and sell core equipment (pulp molding machine) for manufacturing plant fiber tableware. This means having the deepest understanding and control over the production process.
Pulp preparation: including the process of processing raw materials into qualified pulp.
Forming and Production: Utilizing self-developed or optimized equipment and processes for efficient and high-quality production of environmentally friendly packaging products.
Post processing technology: including trimming, disinfection, quality inspection, etc., to ensure that the product meets the standards.
Quality control: Having a strict quality control system for the entire production process.
Customer exclusive customized industrial product packaging overall solution: providing standardized or customized biodegradable plant fiber packaging products, including product design, material research and development, mold development, etc.
Solution design: Based on an understanding of the entire chain, provide customers (especially B-end customers) with a one-stop efficient operational solution that includes not only products, but also factory planning, equipment procurement, installation training, product development, mold design, production management, and more. Meet the comprehensive needs of customers in terms of environmental protection, functionality, cost, and other aspects.

Part 2: Overview


Hebei Gurui Environmental Protection Packaging Products Co., Ltd. is not a simple assembly plant or trader, but an enterprise with comprehensive integration capabilities in the field of biodegradable plant fiber packaging, including technology research and development, core equipment manufacturing, and final product solutions. This is the key differentiation that sets Hebei Gurui apart from other manufacturers and distributors in the same industry.

Brand tone

Brand DAN Innovation, Responsibility, Professionalism, and Temperature

Brand DNA, personality traits

Innovation · Innovate

Driven by technological research and development as the core driving force, constantly exploring new paths and possibilities for sustainable development, Hebei Gurui's continuous innovation is not only reflected in its products, but also in the significant improvement in production efficiency brought by intelligent production lines. The deep integration from the material end to the equipment end, and then to the one-stop operation solution, especially the autonomy in core equipment, is a testament to its innovative strength. The company provides customers with reliable [full chain] solutions with excellent product quality, strict control of product quality, and genuine environmental characteristics.

Responsibility

The "responsibility" of Hebei Gurui is not just a requirement of laws and regulations or a slogan, it is an inherent moral code and action guide that drives the existence and development of the brand. This sense of responsibility is multidimensional and runs through all aspects of business operations. It is responsible for the environment, product quality, customer commitment, and is a trustworthy partner. This deeply rooted sense of responsibility is the moral cornerstone and source of strength for the company to win respect, establish long-term trust, and ultimately achieve the ideal of "returning to the source of nature".

Professional Major

Hebei Gurui's "professionalism" represents a systematic, high standard, customer-centric, and pursuit of excellence work style. It is a combination of ability and attitude, and reflects the value of always pursuing high standards from research and development to production and service. At the same time, ensuring that its "technological innovation" is transformed into reliable products, "responsibility" is implemented through rigorous actions, ultimately providing customers with valuable "solutions" and supporting a trustworthy brand "temperature".

Temperature

Temperature "is the key difference between Hebei Gurui and pure industrialization, technological flow, or brands driven solely by emotions. This" temperature "is not deliberately created, but stems from respect and care for nature, people, and life. It is a humanistic connotation that runs through the brand concept, product design, customer interaction, and corporate culture. We are willing to listen to customer needs, grow together with partners, and coexist harmoniously with nature. These are all emotional expressions of the brand's "warmth".

返回顶部